Aberje reveals that business communication budget in Brazil should reach R$36 billion
A study by the association in partnership with FGV shows nominal growth of 1.5% compared to 2023. The total value ...
Tag: billion
Sharing economy gains prominence and is expected to generate US$794 billion by 2031
The shared economy, which consists of the exchange or mutual use of goods and services by individuals, is expected to ...
Globo closes the first quarter of 2024 with net revenue of R$3.7 billion
According to a statement from the broadcaster, of this total, 64% came from advertisingGlobo reached net revenue of R$3.7 billion ...
Investment in media via advertising agencies reaches R$57 billion in 2023
In 2023, advertising showed an increase in investment for the fourth consecutive year, growing 8% and reaching the level of ...
Social media is expected to reach US$247 billion in advertising investment in 2024
According to Warc, the amount is almost 15% higher than that of 2023The Global Advertising Trends report, published by Warc, ...
Cross-checking data from Cenp and Kantar indicates investments of R$57 billion in 2023
Unprecedented projection was made based on information from Cenp and Kantar Ibope Media Carried out in partnership with Kantar Ibope ...
Chamber approves new Perse with a limit of R$15 billion
Approved measure includes changes suggested by the rapporteur, deputy Renata Abreu, who decided to maintain the benefit for 30 activitiesThe ...
Digital advertising grows 8% and generates R$35 billion in 2023
Digital AdSpend Study, carried out by IAB Brasil and Kantar Ibope Media, also reveals that the cell phone screen is ...
Research reveals that Brazilian spending on applications will reach US$ 1.7 billion in 2023
Driven by high penetration of smartphones and an active and diversified application market, Brazil is establishing itself on the international ...
Marketing follows the race of more than R$100 billion for electrified cars
Nature calls for change, encouraged by the Mover and IPI Verde program Automakers are expected to invest around R$117 billion ...
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