Why the days of going viral may soon be over; and why this can be great for brands
By Livia Gammardella* Did you know that the LinkedIn changed your content algorithm last year to prevent posts from going ...
Tag: brands
Brands prefer creativity and engagement over number of followers
A study highlights that only 4% of brands consider the number of followers when choosing influencers, focusing more on trust ...
7 moments in which brands strengthened Burger King’s ‘hype’
O Burger King is innovating once again, with the launch of the 'King Rib' sandwich, made from shredded rib, and ...
Kantar BrandZ reveals the 100 most valuable brands in the world
Apple maintains global leadership, NVIDIA and technology brands drive growth. A Kantar BrandZ has released its 2024 report highlighting the ...
Apple leads Kantar BrandZ’s ranking of most valuable brands
For the third year in a row, the company responsible for the iPhone is first on the list with a ...
Brands invest in sponsorship with CONMEBOL Copa América
A CONMEBOL Copa América, a tournament that will take place from June 20th to July 14th in the United States, ...
Will the release of adult content on X, formerly Twitter, have an impact on brands’ strategies?
Elon Musk's platform now allows publication of 'adult nudity or sexual behavior'Last week, X, formerly Twitter, began allowing the publication ...
BrandLovrs reveals dream brands for content creators
O Boticário, Nike, Growth Suplementos, Coca-Cola and Samsung lead the creators' preferences. BrandLovrs, a leading Creator Marketing platform that uses ...
Brands promote activations at NBA House and elevate audience experience
A NBA House arrived in São Paulo (SP) with incredible experiences, which was already expected. As we announced here on ...
FIFA Women’s World Cup 2027: a golden chance for Brazil and brands
Brazil was elected as the headquarters of the 2027 FIFA Women's World Cup, a historic and promising moment for women's ...
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