Brands need to adapt to the new consumer, says Heineken marketing executive
Eduardo Picarelli, the second guest of the series 'O novo manual do marketing', also highlighted the importance of data in ...
Tag: brands
TikTok grows in the market, but still coexists with distrust of brands
With the image of a "dance app" and "challenge", the platform has made moves to show that it can deliver ...
Americanas invites Juliette and Ana Clara to celebrate the brand’s anniversary
The campaign "Aniversário Americanas A party of offers" was created by WMcCann with the participation of Play9Americanas kicked off its ...
Samsung launches Re+ campaign, the brand’s recycling program
Created by Execution in partnership with the producers Trator and Carbono, the film aims to introduce the program to consumersSamsung ...
Samsung launches Re+ campaign, the brand’s recycling program
Created by Execution in partnership with the producers Trator and Carbono, the film aims to introduce the program to consumersSamsung ...
series shows how the festival has become a platform for brands
Documentary 'Rock in Rio - A Histria' was produced in partnership with Globoplay, Multishow and ConspiraoOne of the main music ...
GAMNED puts brands on the field and turns fans into loyal consumers
In a world where everything is different: the way of living, working and even relating, the most important event in ...
Adidas’ new action takes Brazilians to the brand’s headquarters in Germany
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Parasonic highlights the technologies of the brand’s washing machines
With the motto “There is only one”, the campaign signed by Ogilvy Brasil reinforces the features of the productPanasonic do ...
“Today’s world requires brands to be engaged in society’s discussions”
Head of brand & communication at the company, Luiz Eduardo Serafim talks about the 3M Art Exhibition, which addresses topics ...
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