Natura, O Boticário and Magalu are among “Transforming Brands”
HSR Specialist Researchers prepared the study “Transforming Brands”, which aims to identify companies that are building relevance with the consumer. ...
Tag: brands
Find out which brands stood out on Twitter in 2021
The subject was not lacking in 2021: BBB that stopped Brazil, premiere of several reality shows, vaccinations, Tokyo Olympics, awards. ...
Series: a passion that connects audiences and brands
It all started a few decades ago, with the first series on open TV, which had simpler productions and more ...
Why are brands gaining more followers on networks than celebrities?
I usually follow surveys that provide an overview of movements on social networks and occasionally I come across curious information. ...
The era of Ys and Zs: what have the most challenging generations been teaching brands?
There was never so much talk about generations as in the last year! According to a survey we conducted here ...
Mynd and Pais&Filhos team up to connect brands to influencers
Nucleus of influencers was selected with the curatorship of Pais&Filhos, together with Mynd (Disclosure) Mynd and Pais&Filhos magazine have teamed ...
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