media investments grow 7.6% in 2022 and the market moves BRL 21.2 billion
Internet, out-of-home media and cinema were the media that grew the most in the yearAverage investments in 2022 grew 7.6% ...
Tag: BRL
PicPay hits BRL 10 billion in portfolio balance
PicPay has just hit the mark of half a million Piggy Banks created with just one month of launching the ...
CEO and CFO of Americanas resign after ‘accounting inconsistency’ of BRL 20 billion
Sergio Rial and Andr Covre had been sworn in on January 2 and had been in office for less than ...
BBB 23 should earn more than BRL 700 million
In addition to the Big, Camarote and Brother quotas, the program will also have the participation of other brands in ...
Cimed plans to invest BRL 100 million in the Lavitan brand in 2023
The pharmaceutical company will expand product communication with a series of actions and content on several frontsWith a plan to ...
Middle-class young people spend BRL 655 billion a year, shows Instituto Locomotiva
Research also revealed that class represents 70% of the mass income of the age groupResearch carried out by Instituto Locomotiva, ...
Globo reaches goal of BRL 1 billion in sponsorship for BBB 23
Rede Globo managed to close yet another sponsorship for Big Brother Brasil in 2023. The channel closed an agreement with ...
Advertisements moved BRL 588 million in retail in the first half of 2022
According to Linx data, the forecast for 2022 is that revenue will exceed 1.8 billion, with events such as Black ...
Digital advertising moves BRL 14.7 billion in the first half of 2022, says IAB Brasil
IAB Brasil, an association that represents the digital advertising market in the country, in partnership with Kantar IBOPE Medialaunches the ...
Rock in Rio generates BRL 111 million in spontaneous media for brands
In the first days of September, Rock in Rio moved the national news with its shows, artists, pop culture and ...
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