‘More than 30% of our marketing budget goes to promotions’
Alexandre Nedel, CCO of Haribo, also detailed the candy brand's strategies for the second half of the year, one of ...
Tag: Budget
Aberje reveals that business communication budget in Brazil should reach R$36 billion
A study by the association in partnership with FGV shows nominal growth of 1.5% compared to 2023. The total value ...
73% of startups will increase budget for reputation in 2024
Research by Motim showed that 95% of innovation brands are looking for visibilityIncrease brand visibility and authority in the market. ...
Energy industry promises billion-dollar budget in Brazilian media in 2024
The peak of change is now. The race for that gold starts in 2024 Flood in the South. Drought in ...
Budget for business communication should increase by 3% for 2023
The news was given during the 7th edition of Abeje Trends, which took place at the So Paulo Museum of ...
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