Claudio Paim takes over as director of advertising products for Globo channels
Eduardo Becker, in charge since its creation, will leave the company after 23 yearsAs of May 2nd, Claudio Paim takes ...
Tag: Channels
GNT and GENTE agency activate the channel’s Summer Season on the beaches of Rio de Janeiro
The GNT channel carried out a special action publicizing its already traditional Summer Season programming on the beaches of Rio ...
‘E-commerce represents for us, in the world, one of the strongest sales channels’, says CMO of Havaianas
Maria Fernanda Albuquerque participated in the videocast series 'The new marketing manual: great CMOs in Brazil'; see the interview in ...
‘E-commerce represents for us one of the strongest sales channels’
Executive participated in the series of videocasts 'The new marketing manual: great CMOs in Brazil'; see the interview in fullHow ...
Camicado boosts digital strategy with new social selling channels
Sales via social networks and WhatsApp already correspond to 5% of the company's revenueCamicado launched three actions to boost sales ...
WhatsApp and TV tie among the most consumed channels in Brazil, says survey
Research showed that TV leads as the most frequently used channel for 73%A survey carried out by Marco, which points ...
One Big Media closes deal to bring content from its channels to iG
The partnership with the portal will allow mediatech to explore and bringprogrammatic media revenue, says CEO Leo SoltzThe mediatech One ...
Clear Channel’s new brand positioning
Rebranding from the media company out of home was developed in partnership with FolhetimClear Channel changed its positioning in Brazil ...
Children’s channels dominate YouTube in Brazil, research shows
Channels aimed at children are the most influential on YouTube Brazil. This is what a survey carried out by B2Gether ...
Globo presents new structure of the digital products and paid channels board
Organizational design will be under the leadership of Erick Bretas Globo announced this Tuesday (7th) the new organizational design of ...
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