CMOs’ perceptions of generative AI
According to data from the Boston Consulting Group survey, 80% of respondents have already experienced improvements with technologyA new study ...
Tag: CMOs
CMOs and CEOs debate the eight biggest marketing trends
In Cannes, executives discuss the impact of FOMA, e-commerce personalized and relevance of AI. During the biggest creativity festival in ...
CMOs talk about the collab process and how it impacts customers
Álvaro Garcia, CMO of Mondelez, and Renata Gomide, CMO of Grupo Boticário took the stage on the second day of ...
TakeOff presents 10 practical guidelines defined by CMOs
Event held by Hands.ag brought together 13 CMOs to exchange insights from SXSW 2024TakeOff, an event created and led by ...
Hands.ag will discuss insights from SXSW at an event with CMOs
Among the confirmed names are Sergio Valente (JBS Group), Beatrice Jordo (Heineken), Felipe Cerchiari (Ambev), among othersOn the 27th, Hands.ag ...
Ita, prominent CMOs and the best of propmark shake up agendas at the end of the year
Advertising entered a cycle marked by the use of data and AI The Recycling series takes shape in October and ...
List of most awarded CMOs at Cannes Lions has two Brazilians
Patricia Corsi from Bayer Consumer Health and Renata Ferraiolo from SC Johnson are the country's representativesThe Cannes Lions International Festival ...
7% of CMOs do not feel structured to achieve good results
'CMO Outlook Index', by Gfk, examined executives' perceptions of the factors that drive marketingA global survey of more than 600 ...
Executives working in Brazil appear in the ranking of CMOs in Latin America
Hermann Mahnke (GM), Cecília Dias (Pepsico) and João Branco (McDonald's) are some of the names on the lists presentedA ranking ...
VP of Creative, New Chief Marketing Officers, and CMOs: The Hires of the Week
There are news on BETC Havas, Cheil, CNN Brasil, BMW Brasil, among othersThe week ends with a busy market, with ...
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