Brands are betting on Connected TV to attract audiences during the Olympics
Study reveals that 15% of Brazilian consumers purchase after seeing ads on CTV. Os Paris 2024 Olympic Games are coming ...
Tag: connected
Benegrip shows how it keeps people connected to what matters
The brand will also feature OOH activations, always on campaigns, films on open TV, among othersBenegrip presents a new campaign ...
Unilever uses Alexa to put Rexona on Connected TV
Developed by ShowHeroes, the action offered people the opportunity to discover products and make purchases via voiceUnilever and ShowHeroes are ...
Connected TV and the future of smart advertising in Brazil
2023 has been a busy year for digital advertising in Brazil, especially with an increasing trend towards CTV, Connected TV, ...
After partnership, ShowHeroes will offer attention metrics on Connected TV
The company entered into a partnership with Adelaide, a specialist in attention measurement, now also in the CTV environmentShowHeroes has ...
It is worth noting that almost everything is not connected to mining
Created by Africa Creative, the piece premiered on open and pay TV and will be present on OOH at airports ...
Who are the new Connected TV consumers in Latin America
According to the Samsung Ads study, the transition of the Latin public from linear TV to streaming has changed the ...
ShowHeroes consolidates itself as the greatest force in Connected TV and invests in innovation
The company also reinforces its commitments to the environment by offering sustainable media to advertisersThe digital era has brought about ...
Connected TV is preferred by three out of four Brazilians, says study
Research by ShowHeroes, focusing on Brazil, highlighted the strength of CTV in the region, public behavior and preference for free ...
Connected TV covers 41% of the digital population in Latin America
A study carried out by Comscore revealed that CTV consumption reached more than 150 million viewers in the regionConnected TV ...
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