agencies’ search for engagement in the Olympics
Multidisciplinary squads are looking at social media in search of opportunities for brands during the Paris 2024 Games The Olympics ...
Tag: Engagement
Brands prefer creativity and engagement over number of followers
A study highlights that only 4% of brands consider the number of followers when choosing influencers, focusing more on trust ...
Vivo and Rafael Nadal join forces in campaign about sustainability and environmental engagement
A Vivo e Rafael Nadal, one of the greatest tennis players of all time, draw a parallel between sport and ...
Social media engagement: Influencers vs. Brands
Hypeauditor, a tool specialized in mapping and analyzing influencers, recently released research that puts its finger on the wound of ...
Ajinomoto seeks to leverage consumer engagement strategies in Brazil
With the hiring of martech MoEngage, the company seeks more interaction with its target audienceTo engage consumers in a personalized, ...
Record sponsors, increased brand engagement: the BBB 23 numbers
Brand actions were responsible for the increase in conversations about the program on social networksThe 23rd edition of Big Brother ...
Authentic content drives engagement from low-income influencers
The search "Authenticity Strategies – Low Income Digital Influencers”, qualitative analysis of ESPM's Master in Consumer Behavior, revealed the importance ...
SBT plans to increase engagement in 2023
Games, sports, news and Zyn TV verticals gain initiatives capable of keeping the broadcaster close to Brazilians SBT goes where ...
Digital activation of the OMO Lava a Zica campaign achieves more than 60% increase in engagement
With the Lava a Zica campaign, created by Soko, the OMO brand invited Cafú and encourages Brazilian fans to wash ...
7 tips to increase engagement on social media
Your brand's social networks can be essential for business success, especially with good engagement.There is no denying it: social networks ...
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