‘Technology is essential for young people’, says Samsung director
Lucia Bittar explains why Generation Z is so important for brands, especially in the technology sectorGeneration Z has become the ...
Tag: essential
Vehicles point out that agency professionals are the essential link with clients
The use of artificial intelligence was listed as the challenge of the year, in order to improve performance and optimize ...
Strategic knowledge and updating are essential for executives in the area
Rapid technological evolution and audience fragmentation give the department an increasingly greater role within agenciesIn theory, a media professional is ...
Sponsorships grow, engage and become an essential communication strategy
Singer Madonna's show on Copacabana Beach, in Rio, brought together 1.6 million people and was considered the 'sponsorship case of ...
Dengo brings reflection on the essential and minimalism for Easter
With a campaign and twice as many products, the brand invites consumers to enjoy the gift and the flavorDengo Chocolates ...
It is essential that agencies be a mirror of society
CoCCO of Africa Creative has an upward trajectory in some of the main agencies in BrazilHer career began in Salvador, ...
Private brands are essential
Allan Gate tells the story of GPA's own brands and talks about the chain's future strategy in this segmentThe main ...
Deborah Secco reveals what is essential for you when it comes to being a mother
Deborah Secco reveals what is essential for you when it comes to being a mother In a new campaign for ...
‘It is essential that people have an analytical, scientific and investigative profile’
Daniel Oliveira, executive director of planning and media at OMZ, believes that an analytical team is fundamental for data-drivenGraduated in ...
3 essential steps to the multi-screen TV revolution
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