O Boticário relaunches Ma Chérie Jeans e Amie with an olfactory experiment and affective memories
According to scholars* in the field of neuroscience, 75% of our memories are stimulated by smell and carry a lot ...
Tag: experiment
O Boticrio relaunches Ma Chrie and bets on an olfactory experiment
The campaign, created by W3haus and titled #GeraoMaChrie, has a millenial aestheticO Boticrio bet on the nostalgia of its consumers ...
Miller Lite and Michelob Ultra beers experiment with ‘fitness marketing’
Miller Lite's newest jab on the Michelob Ultra aims to position its competitor's brand as a fitness drink. A new ...
© 2023 Market Hub.