IQEM adopts innovative approach to evaluate brand exposure in Brazil
After more than two decades of measuring results and analyzing the exposure of the main brands in Brazil, the Media ...
After more than two decades of measuring results and analyzing the exposure of the main brands in Brazil, the Media ...
IQEM gains new data sources, national media credibility survey and new algorithmThe Media Exposure Quality Index (IQEM), a CDN proprietary ...
The survey, which analyzes the ROI in spontaneous media, pointed to the Folha de S. Paulo newspaper as the vehicle ...