What are Gen Z’s feelings about work models?
A survey by Latam Intersect Intelligence points to dissatisfaction among network users with face-to-face workLatam Intersect Intelligence published the 'Emotional ...
Tag: Gen
With Maisa, Mercado Pago wants to get closer to Gen Z on Black Friday
Campaign was developed by the Jones agencyMercado Pago debuted its campaign for Black Friday this year. Created by Jones, the ...
Descomplica teams up with Trope to connect with Gen Z students
Descomplica teams up with Trope to connect with Gen Z students Campaign will be co-created by companies and will feature ...
Spotify shows that Gen Z prefers brands that invest in music and experiences
According to 'Culture Next', 49% of global Gen Z say they are more likely to buy from brands that sponsor ...
How many hours does Gen Z spend on social media per day
A waffle survey highlights that 49% of young people are concerned about the security of their personal dataWaffle carried out ...
Today’s leaders need to embrace Gen Z’s ambition to lead
*By Roberto Nascimento Recently, some research revealed that professionals from Generation Z, young people aged 15 to 29, had no ...
Brands must co-create with creators to reach Gen Z, says Trope
At an event held last Thursday (15), the consultancy also highlighted the importance of creating products that adhere to genZCreators ...
How to Attract Gen Z to LinkedIn
Fifth episode of the series with the winners of MMA Smarties welcomes executives from LinkedIn and the agency R/GAAR/GA and ...
Boy turns ‘cool’ into ‘wow’ to reach out to Gen Z
Created by GUT São Paulo, the piece uses different situations to show how chocolates turn moments into good memoriesGaroto presented ...
Seven out of ten Gen Z people approve of the use of memes in marketing strategies
The survey also points out that 80% of respondents believe that memes facilitate connections between peopleInstituto Z, an initiative by ...
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