Live marketing projects 20% growth and new technologies such as AI
Segment professionals express optimism about the power of the tool to generate experiences in the consumer journeyThe impact on the ...
Segment professionals express optimism about the power of the tool to generate experiences in the consumer journeyThe impact on the ...
Marketing revenues in Brazilian football, which include sponsorships and other initiatives such as licensing and product sales, grew 22% in ...
A recent study by Grupo Croma showed that 40% of brands intend to invest in promotions, sponsorships, events and POSThe ...
A Sportingbet, a company considered a pioneer in Brazil and a leader in the sports betting market, intends to win ...
Blueprint for Marketing Growth reveals that significantly different brands have five times greater market penetrationKantar introduced the Blueprint for Marketing ...
Marketing Professionals Day is celebrated on May 8th. The profession has as one of its main focuses the generation of ...
The arrival of Renata Bokel as president of WMcCann Last March 1 also marks the announcement of the creation of ...
In addition to sponsorships, the report presents data on social media engagement by brands and athletes. A SponsorUnited released a ...
Vitor Miguel, who worked last year as executive marketing and performance manager at Banco PAN, returns to the agencyWMcCann now ...
One of the most successful football teams in Saudi Arabia, Al-Hilal was the team that showed the greatest growth in ...