Kantar IBOPE Media discusses media strategies for Black Friday
Always held on the last Friday of November, Black Friday arrived in Brazil 14 years ago. And if in the ...
Tag: Ibope
Melissa Vogel leaves her post as CEO of Kantar Ibope Media
Márcio Costa Costa is promoted to managing director and Adriava Favaro to commercial VPAfter seven years, Melissa Vogel stepped down ...
Kantar IBOPE Media analyzes Brazilians’ relationship with video content
With so much participation and impact on the media industry, the video is the central subject of the December edition ...
Stereotypes can harm advertising campaigns, says Kantar Ibope Media
Beyond Bias Broadening Perspectives reveals the importance of segmentations beyond stereotypesKantar Ibope Media released its new report, Beyond Bias Expanding ...
Kantar Ibope Media explores the power of black influence in media and advertising
Thematic content for the month of June, Data Stories brings the looks, perceptions and habits of this segment of the ...
Kantar Ibope Media include TikTok audience share in Cross Platform View
Linear TV participation represented 76.2%, while online video formats obtained 23.8%, during the month of MayLaunched in 2022 by Kantar ...
Radio Antena 1 is leader of online audience, says Ibope
Antena 1 once again conquered the position of online audience leader in São Paulo (SP) and in Brazil. This is ...
Antena 1 is the most listened radio in So Paulo, according to Ibope
Antena 1 is the most listened radio in So Paulo, according to Ibope The radio had a total of 1,542,69 ...
Journalism is the genre most consumed by Brazilians, says Kantar Ibope Media
Last year, 34% of insertions on Open TV were made in journalistic programs, showed the studyJournalism is still one of ...
Kantar IBOPE Media launches “Unlocking Value”
We live in a moment of great transformation with formats consolidating or re-signifying themselves, technologies becoming popular, a significant increase ...
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