Curator of non-obvious trends, Rohit Bhargava will be at MMA Impact 2023
Specialist in Innovation and Marketing will be at the event that takes place on April 11th and 12th, in SPOne ...
Tag: Impact
The 3 business executives on the list of the ’50 Women of Impact in Latin America’
Of the names chosen by Bloomberg, 19 are Brazilian and, three of them, work in agency, advertiser and social media.Bloomberg ...
Ads on Spotify have a 19% greater impact than on other media, says study
A study carried out by streaming audio, in partnership with MindProber, pointed out the power of advertising in audioSpotify has ...
How colors impact ads on networks and digital platforms
VidMod's study measured each ad's use of color according to four visual attributes: vibrancy, temperature, color, and contrast.VidMod launched a ...
Unprecedented study in Brazil reveals efficiency and impact of OOH media on the connection between brand and consumer
A GALERIA.ag it's at JCDecaux carried out an unprecedented study on the efficiency and impact of the media out-of-home (OOH). ...
Cultural currency and the impact on brand strategies
In an exclusive interview, Bruno Bertelli, CCO of Publicis Groupe Italia and Global CEO of Le Pub, says that the ...
Values and actions in ESG impact customer loyalty in different segments
O Overview of Loyalty in Brazil 2022 (1), newly launched survey by the specialized website All About Incentives (TSI)brought a ...
What is the impact of themes related to diversity in the electoral race
73% of respondents reported that the diversity agenda directly influences voting time, according to a survey by Terra A Terra ...
What will be the impact of the World Cup on Black Friday
A study carried out by Nielsen with Toluna showed that seven out of ten Brazilians are open to receiving advertising ...
YouTube generated an impact of more than BRL 6 billion on the Brazilian economy
For the second year in a row, YouTube publishes the results of the platform's Impact Report in Brazil, a study ...
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