Spotify shows that Gen Z prefers brands that invest in music and experiences
According to 'Culture Next', 49% of global Gen Z say they are more likely to buy from brands that sponsor ...
Tag: invest
Marcas com Sal indicates the right time to invest in a rebranding plan
The motivation coming from one player displaces the entire category The Red Balloon language school turns 55 years old in ...
Brands invest in sponsorship with CONMEBOL Copa América
A CONMEBOL Copa América, a tournament that will take place from June 20th to July 14th in the United States, ...
Cimed will invest R$5 million in an educational campaign about generics
The play is being produced in partnership with TV Globo and will be broadcast on the program "Domingão com Huck" ...
Espaçolaser will invest R$15 million in 2024 to strengthen the brand
We have a lot of opportunity in Brazil, our main market The Espaçolaser hair removal chain's marketing investment is expected ...
Grupo Casas Bahia and Assaí invest in retail media for e-commerce and physical stores
In a move aligned with the transformation plan and focus on high-yield investments announced by CEO Renato Franklin, the Group ...
Betsul and RedeTV! invest in new Ivan Mor program
Daily program is scheduled to start on the 11thBetsul will focus on the new program by journalist Ivan Mor, on ...
Companies invest in internal influencers to humanize business communication
The world of social media is witnessing a significant shift with the rise of micro influencers, internal influencers from large ...
“Latam has this headquarters, wants to invest, guarantees Latam’s marketing head
For Amira Ayoub, 2024 will be a year focused on networking and experienceLeading company in the Brazilian domestic and international ...
56% of Brazilians do not buy from brands that do not invest in sustainability, says Kantar
Report shows that more than half of consumers perceive sustainability actions as misleadingKantar released the 2023 Sustainability Sector Index, which ...
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