Report points to a drop in betting advertising investments in September
According to Tunad, a reduction was 21% compared to the month of AugustTunad report showed a reduction in betting advertising ...
Tag: investments
Payment deadlines of up to half a year stifle advertising investments
Cenp is fully aware that this is a fundamental issue for the development of this industry and affects different agents ...
Media investments grow 16% in 2024, says Cenp
Media investments via agencies in the first half of 2024 registered a growth of 16% compared to the same period ...
Advertising investments are expected to grow 10.5% in 2024
A study by Warc indicated that three companies will be responsible for more than 70% of the value that should ...
Media investments grow 23% in the first quarter of 2024
In absolute numbers, the first three months of the year totaled R$4.5 billionInvestments in media in the first quarter of ...
Streaming is the protagonist of advertising investments
Tunad study used a methodology that included channel signal capture and automatic classification of commercialsTunad presented its latest study on ...
Cross-checking data from Cenp and Kantar indicates investments of R$57 billion in 2023
Unprecedented projection was made based on information from Cenp and Kantar Ibope Media Carried out in partnership with Kantar Ibope ...
Banco do Brasil wants to democratize access to investments
Piece, signed by Lew'Lara\TBWA, was created under the concept "At BB, everyone has a profile to invest"Banco do Brasil launched ...
Brand experience market grows and reaches R$100 billion in investments in Brazil
More and more companies have understood that choosing to invest in live marketing actions, which bring consumers closer to the ...
Investments on average amount to R$23.4 billion in 2023, shows Cenp-Meios
Report released this Wednesday (20) showed growth of 10% compared to 2022Investments in media, made throughout 2023, registered a growth ...
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