media investments grow 7.6% in 2022 and the market moves BRL 21.2 billion
Internet, out-of-home media and cinema were the media that grew the most in the yearAverage investments in 2022 grew 7.6% ...
Internet, out-of-home media and cinema were the media that grew the most in the yearAverage investments in 2022 grew 7.6% ...
According to data from the Emplifi survey, conducted by Forrester Consulting, the sector represents the lowest percentage of budget cutsOOH ...
Executive Director of the association, Fabi Soriano also spoke about the capillarity of the medium, the Clean City Law, among ...
Contributions grew 12.5% in the first half and totaled R$ 8.3 billion, points out Cenp-Meios; Open TV has a fall ...
In 2020, the insecurity of dealing with an unprecedented situation impacted all economic indicators, including advertising. In 2021, in turn, ...
Amazon was the company with the biggest investment, US$ 16.9 billion, up 55% from 2020 Tech giants Alibaba, Alphabet, Amazon, ...
According to Cenp-Meios, open TV has fallen in the last three years, reaching a 45.4% share in 2021; and the ...
A survey by Cenp-Meios showed that growth was 12.5% in 2021 compared to 2019 Agencies invested BRL 19.7 billion in ...
Present in 99% of Brazilian homes, Nestlé innovated and, in 2021, entered consumers' homes in a different way: through clothing, ...
Largest media producer in Brazil, the Globo Comunicação e Participações (GCP) will end the year with rising revenue, cash on ...