Global investments in sports broadcasting will reach US$60 billion in 2024
However, a Warc Media report warns that the fragmentation of sports rights could be a threat to mass reachWarc Media ...
Tag: investments
Woohoo channel receives BRL 50 million in investments and focuses on the gamer and geek universe
Woohoo, present since 2006 in the biggest pay TV operators in Brazil, evolves to a new position, updating its themes ...
media investments grow 7.6% in 2022 and the market moves BRL 21.2 billion
Internet, out-of-home media and cinema were the media that grew the most in the yearAverage investments in 2022 grew 7.6% ...
Study shows reduction of investments in traditional advertising and increase in digital
According to data from the Emplifi survey, conducted by Forrester Consulting, the sector represents the lowest percentage of budget cutsOOH ...
Central de Outdoor’s investments in the market
Executive Director of the association, Fabi Soriano also spoke about the capillarity of the medium, the Clean City Law, among ...
OOH, internet and pay-TV drive media investments
Contributions grew 12.5% in the first half and totaled R$ 8.3 billion, points out Cenp-Meios; Open TV has a fall ...
Advertising investments grow again in 2022
In 2020, the insecurity of dealing with an unprecedented situation impacted all economic indicators, including advertising. In 2021, in turn, ...
Big tech investments in advertising reach $46.6 billion in 2021
Amazon was the company with the biggest investment, US$ 16.9 billion, up 55% from 2020 Tech giants Alibaba, Alphabet, Amazon, ...
Fall in investments in open TV reflects transformation in media uses
According to Cenp-Meios, open TV has fallen in the last three years, reaching a 45.4% share in 2021; and the ...
Media investments surpass pre-pandemic level with internet protagonism
A survey by Cenp-Meios showed that growth was 12.5% in 2021 compared to 2019 Agencies invested BRL 19.7 billion in ...
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