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Tag: investments

Revenues Nestlé invests in partnerships In recent years, Nestlé has invested in partnerships with major brands such as Sadia, Perdigão, Mondial, Hypera and Renata to impact consumers with relevant content. In 2021, more than 60 new recipes were developed with partner brands, in addition to more than 15 videos with unpublished content. Investment in these partnerships increased by 350% over the previous year. “We want to be recognized as a platform that brings brands together and offers great experiences. Therefore, we seek long-term partnerships to continue bringing relevant content and news to consumers. The investments with these partnerships give us a great reach in the media. And with that, we were able to reach more people interested in our recipes and in the complete experience that the platform provides”, explains Daniela Marques, marketing manager for Nestlé Recipes in Brazil

Nestlé celebrates 100 years with investments in unprecedented collabs

Present in 99% of Brazilian homes, Nestlé innovated and, in 2021, entered consumers' homes in a different way: through clothing, ...

Globo will increase investments in 2022

Globo will increase investments in national content in 2022

Largest media producer in Brazil, the Globo Comunicação e Participações (GCP) will end the year with rising revenue, cash on ...

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