Kantar IBOPE Media discusses media strategies for Black Friday
Always held on the last Friday of November, Black Friday arrived in Brazil 14 years ago. And if in the ...
Tag: Kantar
The role of brands in the fight against ableism, according to Kantar
Brand Inclusion Indes (BII) pointed out that Natura, Nike and Adidas are the brands most remembered for their actions focused ...
Kantar names Nike the world’s most inclusive sports brand
Brand appears in third place in the general ranking, behind only Google and Amazon. The Brand Inclusion Index (BII) 2024 ...
Natura is the most inclusive brand in Brazil, according to a survey by Kantar
Brand Inclusion Index still names Google as the most inclusive global companyKantar published the Brand Inclusion Index which focuses on ...
Kantar BrandZ reveals the 100 most valuable brands in the world
Apple maintains global leadership, NVIDIA and technology brands drive growth. A Kantar BrandZ has released its 2024 report highlighting the ...
Apple leads Kantar BrandZ’s ranking of most valuable brands
For the third year in a row, the company responsible for the iPhone is first on the list with a ...
Kantar highlights three growth accelerators for brands in new study
Blueprint for Marketing Growth reveals that significantly different brands have five times greater market penetrationKantar introduced the Blueprint for Marketing ...
New leadership at Kantar and C-level movement at AlmapBBDO and VML
Stay up to date with market hirings, which also took place at Cheil, Reckitt, SBT, among othersThe week ends with ...
Melissa Vogel leaves her post as CEO of Kantar Ibope Media
Márcio Costa Costa is promoted to managing director and Adriava Favaro to commercial VPAfter seven years, Melissa Vogel stepped down ...
Cross-checking data from Cenp and Kantar indicates investments of R$57 billion in 2023
Unprecedented projection was made based on information from Cenp and Kantar Ibope Media Carried out in partnership with Kantar Ibope ...
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