Tag: Kantar

Highlighting the most impactful ads in the world, Samsung's Brazilian campaign comes in 3rd place in the TV category. A ...

Kantar report highlights the importance of technology with a hybrid approach to building brands. In 2023, there was a notable ...

According to the company, 67% of marketing professionals view technology positivelyThe use of generative artificial intelligence (GenIA) has become increasingly ...

A Kantar launched another edition of the BrandZ 50 Most Valuable Brazilian Brands ranking, and Adnews brought everything first hand ...

In total, the companies highlighted in the BrandZ Brasil study have a value of more than US$82 millionIta is the ...

With so much participation and impact on the media industry, the video is the central subject of the December edition ...

Survey, carried out by the company's Insights division, combines attitudinal and performance dataKantar announced the launch of the "Marketing Trends ...

Report shows that more than half of consumers perceive sustainability actions as misleadingKantar released the 2023 Sustainability Sector Index, which ...

Media Trends & Predictions 2024 highlights opportunities and challenges for the sector The year 2023 was marked by many political ...

Beyond Bias Broadening Perspectives reveals the importance of segmentations beyond stereotypesKantar Ibope Media released its new report, Beyond Bias Expanding ...