Kantar presents Inside Audio data from 2023
According to the research, 99% of advertisers made radio placements during the first half of 2023Audio has increasingly gained space ...
Tag: Kantar
Kantar Ibope Media explores the power of black influence in media and advertising
Thematic content for the month of June, Data Stories brings the looks, perceptions and habits of this segment of the ...
Kantar shows that 13.7 million Brazilians consume fast food
Survey highlights that meals with co-workers contribute to growthEven with budget challenges, inflation eased to 4.7% in March 2023 against ...
The world’s most valuable brands, according to Kantar BrandZ
With a value of US$ 880,445 billion, Apple owns the iPhone followed by Google, Microsoft, Amazon and McDonald'sApple is the ...
Kantar Ibope Media include TikTok audience share in Cross Platform View
Linear TV participation represented 76.2%, while online video formats obtained 23.8%, during the month of MayLaunched in 2022 by Kantar ...
Journalism is the genre most consumed by Brazilians, says Kantar Ibope Media
Last year, 34% of insertions on Open TV were made in journalistic programs, showed the studyJournalism is still one of ...
Kantar IBOPE Media launches “Unlocking Value”
We live in a moment of great transformation with formats consolidating or re-signifying themselves, technologies becoming popular, a significant increase ...
study by Cenp and Kantar far immersed in regional markets
Report will be released on CenpTalks on the 26thOn the 26th, Kantar Ibope Media and Cenp will launch the Media ...
Gross investment in media grows 7% and exceeds BRL 74 billion in 2022, points out Kantar
Study showed that tourism was the segment that most bought media last yearIn 2022, brands invested BRL 74.1 billion in ...
Kantar Ibope Media will count the audience of Netflix in Brazil
Unprecedented decision in Latin America for the streaming giant and will contribute to a multiplatform view of its performance in ...
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