Cyberactivism practiced by Sleeping Giants transforms digital marketing
An ally in the fight against misinformation, the movement is also seen as fostering an environment of intolerance, censorship and ...
Tag: Marketing
Brazilian Series of Poker invests over R$8 million in marketing
The goal is to transform the sport into one of the most appreciated and recognized in the country.The Brazilian Series ...
Marketing investment in DE&I is likely to stagnate, study finds
Almost half of Brazilian CMOs (48%) indicate that investments in diversity, equity and inclusion (DE&I) in their areas will remain ...
IMMakers 4DS cria holding de marketing digital
In the photo, from esq. para dir., Otávio, Giovanna, Sandra and Roberto Having been in the digital marketing market for ...
Alex Rocco leaves Sky marketing
Executive had been with the company since 2015Marketing and communications director, Alex Rocco left Sky late Friday afternoon (26), according ...
95% of brands intend to increase creator marketing, says survey
BrandLovrs survey also shows that 50% of companies face challenges when working with content creatorsBrandLovrs published a study to understand ...
What Brazilian marketing executives expect from AI
With support from ARP, the study interviewed 313 professionals, of which 68% said they were prepared for the challenges that ...
Cordão reveals the impacts of generative AI on Brazilian marketing
Study indicates high acceptance of technology, but highlights the lack of investment in companies. A Corda brand strategy consultancy, presented ...
‘More than 30% of our marketing budget goes to promotions’
Alexandre Nedel, CCO of Haribo, also detailed the candy brand's strategies for the second half of the year, one of ...
Renata Lamarco is the new head of Marketing at Dengo
A Listena renowned Brazilian bean-to-bar chocolate brand, has announced the hiring of Renata Lamarco as its new Head of Marketing. ...
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