Retail media advances in Brazil, but in search of maturity to be more solid
IAB projected that the advertising model would grow 550% in the country; Global ad Trends points out that the value ...
Tag: Media
DPZ and Performics unite and present new Media hub for Electrolux
Demonstrating a significant expansion in its partnership with the brand that sells the most household appliances in Brazil, the collaboration ...
Without Wanessa Camargo, Davi leads popularity on social media
Participant gained 687 thousand new followers between February 27th and March 6thBig Brother Brasil 2024 is entering its last month ...
We still have a lot to see from traditional media”
Managing director of Stink Films, Renata Dumont opens the special propcast series with the Brazilian jurors at D&AD 2024For the ...
DPZ will have media hub for Electrolux in Latin America
Project, created in partnership with Performics, will be responsible for the brand’s full-funnel media operationDPZ created, in partnership with performance ...
São Paulo Media Group resumes learning travel project
A trip to the “Silicon Valley of Asia”, in Singapore, promises technological immersion for the media industry. With the trip ...
Electrolux’s participation in BBB 2024 reaches positive ratings on social media
The brand's participation in BBB 2024 features more than 20 products, including air fryer, mixer, steamer and more. Weekly activities ...
The role of the media is changing with new business models and the use of AI
The market is increasingly detaching itself from remuneration based on standard discounts and new tools promise to revolutionize the sectorIn ...
Campaigns with Deep Learning will be more efficient for programmatic media, study guarantees
RTB House report highlights which strategic opportunities the advertising sector should seek after the end of third-party cookiesThe year 2024 ...
Retail Media and Grupo Imobi take over OOH digital media at CCR Group toll booths
Companies will sell and manage advertising on LED panels on dealership highways in RJ, SC and RSIn partnership, companies start ...
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