Leaders bet on diversifying media and technology channels
To continue innovating and meeting the demand of the most demanding consumer, executives invest in premium and multiplatform contentThis week's ...
Tag: Media
What was the earned media value generated by Lollapalooza 2023
A CDN study analyzed reports to show the festival's exposure to entertainment, behavior and ESG topicsA study carried out by ...
Gross investment in media grows 7% and exceeds BRL 74 billion in 2022, points out Kantar
Study showed that tourism was the segment that most bought media last yearIn 2022, brands invested BRL 74.1 billion in ...
media investments grow 7.6% in 2022 and the market moves BRL 21.2 billion
Internet, out-of-home media and cinema were the media that grew the most in the yearAverage investments in 2022 grew 7.6% ...
Ads on Spotify have a 19% greater impact than on other media, says study
A study carried out by streaming audio, in partnership with MindProber, pointed out the power of advertising in audioSpotify has ...
Dojo introduces new media director
Andreia Leida has worked at agencies such as WMcCann and Lew'Lara\TBWADojo introduced a new member to the board of directors. ...
Renata Valio takes over as Chief Media Officer from DM9
One of the most experienced and renowned professionals in the Brazilian advertising market, Renata Valio arrives at DM9 with the ...
DM9 introduces new media VP
Renata Valio will have the objective of consolidating the union between 'media and creativity' Renata Valio arrives at DM9 to ...
FGV and industry professionals launch extension course in OOH media
In the country, the sector has more than a 10% share, according to a survey by Cenp-MeiosThe FGV Business School ...
media trends
Even in a slowing economy, consumer behavior in the media evolves at a certain pace. Everywhere we look we see ...
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