Mapping reveals that BBB24 generated 16 million comments on social media
STILINGUE by Blip, a multichannel platform aimed at creating better digital experiences between brands and consumers through social listening and ...
Tag: Media
OOH media gains prominence with digitalization of campaigns
Out of Home (OOH) media has experienced accelerated evolution in recent years, driven by digitalization and technological innovation. Silvia Ramazzotti, ...
OOH diversifies and expands operations with retail media activations at POS
JCDecaux is already present in 90 Carrefour stores; Bdrops, Neooh, Helloo and OOH Brasil also use inventories to generate businessThe ...
NEOOH takes on out-of-home media project for the BH metro
From now on, the company will be able to operate the 19 stations of all public transport on rails in ...
Artplan, Fbiz, Pulse and other agencies seek relevance with retail media
Discipline is still related to retail strategies, but there is room to be part of the omnichannel range with an ...
OMG Brasil presents heads of media, retail media and data
Fernanda Vellutini, Thiago Endo and Diogo Mattos are the newest additions to the teamOmnicom Media Group has revamped its leadership ...
Retail media advances in Brazil, but in search of maturity to be more solid
IAB projected that the advertising model would grow 550% in the country; Global ad Trends points out that the value ...
DPZ and Performics unite and present new Media hub for Electrolux
Demonstrating a significant expansion in its partnership with the brand that sells the most household appliances in Brazil, the collaboration ...
Without Wanessa Camargo, Davi leads popularity on social media
Participant gained 687 thousand new followers between February 27th and March 6thBig Brother Brasil 2024 is entering its last month ...
We still have a lot to see from traditional media”
Managing director of Stink Films, Renata Dumont opens the special propcast series with the Brazilian jurors at D&AD 2024For the ...
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