Why G1 Carros uses retail media metrics
Head of products at the portal, Thaisa Coelho says that more than 60 million people are impacted each monthThe automotive ...
Tag: metrics
Eletromidia acquires 4yousee, a company specialized in metrics
Announcement was made to the market this Wednesday (18)Eletromidia informed the market this Thursday (18) the acquisition of 100% of ...
Druid and GEEIQ close partnership focused on metrics
With the agreement, the agency will have a more complete set of data, mainly on games like Roblox and FortniteDruid ...
After partnership, ShowHeroes will offer attention metrics on Connected TV
The company entered into a partnership with Adelaide, a specialist in attention measurement, now also in the CTV environmentShowHeroes has ...
AI and AR are the focus of the OOH market, but the sector sees metrics as a challenge
Heard by propmark, the main market players list some of the major points that, in their opinion, need to be ...
IAB Brazil presents the Glossary of Metrics for Digital Advertising
Material aims to help market professionals to understand the different terms used in digital advertising metricsIAB Brasil launched a metrics ...
Metrics and indicators are key business allies
The main differentiator of the digital world, where everyone browses today, compared to the one we lived in before the ...
HYPR presents a solution to offer OOH stock metrics
The company also sees the tool as a product to promote synchronization of ads on smartphones along the paths HYPR ...
GT3 – Expansion in media metrics
I had the honor of coordinating GT3, in charge of identifying and evaluating good media metric practices applicable to the ...
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