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Tag: Nestlé

Ypê and Nestlé promotions are the most remembered in 2021, research shows

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Ypê and Nestlé promotions are the most remembered in 2021, research shows

In the stimulated analysis, which used the initiatives most accessed on the Portal as a reference, the two promotions also ...

Nestlé will invest more than BRL 1.8 billion in Brazil in 2022

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Nestlé will invest more than BRL 1.8 billion in Brazil in 2022

Amount represents almost double the amount invested in 2021, R$ 936 million Nestlé announced that investments should exceed 1.8 billion ...

Revenues Nestlé invests in partnerships In recent years, Nestlé has invested in partnerships with major brands such as Sadia, Perdigão, Mondial, Hypera and Renata to impact consumers with relevant content. In 2021, more than 60 new recipes were developed with partner brands, in addition to more than 15 videos with unpublished content. Investment in these partnerships increased by 350% over the previous year. “We want to be recognized as a platform that brings brands together and offers great experiences. Therefore, we seek long-term partnerships to continue bringing relevant content and news to consumers. The investments with these partnerships give us a great reach in the media. And with that, we were able to reach more people interested in our recipes and in the complete experience that the platform provides”, explains Daniela Marques, marketing manager for Nestlé Recipes in Brazil

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Nestlé celebrates 100 years with investments in unprecedented collabs

Present in 99% of Brazilian homes, Nestlé innovated and, in 2021, entered consumers' homes in a different way: through clothing, ...

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