Nielsen highlights the priorities of marketers in 2024
Research showed that the market continues to consider digital media as the "most effective" for measuring ROINielsen announced the launch ...
Tag: Nielsen
Nielsen study analyzes World Cup influence on Black Friday
At least half of respondents to a survey by Nielsen and Toluna plan to shop on Black Friday to prepare ...
Half of media plans have insufficient tactics and execution, says Nielsen global report
According to a survey, podcast ads, influencer marketing and sponsored content can bring more than 70% in brand awarenessReleased this ...
Exclusive: Nielsen analyzes digital advertising in the first half
An unprecedented survey by Nielsen in Brazil shows the segments and content producers that had the best performance in the ...
Nielsen maps LGBTQIAP+ community behavior in retail, e-commerce and digital
Research has shown, for example, that Netflix is the favorite streaming serviceNielsen presented the second edition of the survey “LGBTQIA+ ...
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