Kallas Mídia OOH celebrates 45 years
Out-of-home media company plans to expand revenue by 54% in 2024, compared to last yearKallas Mídia OOH is celebrating 45 ...
Tag: OOH
Sportingbet transforms Avenida Paulista with OOH campaign into clock
A Sportingbetleader in sports betting and online casinos in Brazil, intensifies its repositioning campaign in partnership with DPZ. In the ...
C&A takes fashion trends searched for on Pinterest to OOH
Partnership includes content and media strategy signed by VMLC&A and Pinterest have teamed up to launch a campaign that puts ...
Gatorade uses OOH to hydrate athletes on Avenida Paulista
In partnership with Eletromidia, the brand aims to interact with people in the region who practice physical exerciseGatorade is promoting ...
Abooh launches platform to facilitate planning OOH campaigns
Unique tool brings together more than 150 thousand inventories operated by the main players in the OOH market in all ...
OOH media gains prominence with digitalization of campaigns
Out of Home (OOH) media has experienced accelerated evolution in recent years, driven by digitalization and technological innovation. Silvia Ramazzotti, ...
OOH diversifies and expands operations with retail media activations at POS
JCDecaux is already present in 90 Carrefour stores; Bdrops, Neooh, Helloo and OOH Brasil also use inventories to generate businessThe ...
Juruaia, capital of lingerie, stands out with giant pieces in OOH actions
In a movement contrary to the use of CGI technology in FOOH images, the capital of lingerie, Juruaia, is standing ...
Retail Media and Grupo Imobi take over OOH digital media at CCR Group toll booths
Companies will sell and manage advertising on LED panels on dealership highways in RJ, SC and RSIn partnership, companies start ...
Dorflex uses 46,000 OOH faces during the week that activates its ecosystem
Dorflex Max Week will be available in pharmacies in Rio and Fortaleza. Idea to show that pain can be prophylaxis ...
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