Vivo, Itaú and McDonald’s guarantee sponsorship quotas in the biggest OOH project during the World Cup
With a strong power to mobilize the audience's attention and passion, the World Cup is a unique opportunity for brands ...
Tag: OOH
‘I was impressed by the demand for OOH, the main moment in the foreign media’
JCDecaux commercial director, Joo Binda talks about the achievement of Linha4-Amarela, about the measurement plans, among other subjects Just three ...
RZK Digital takes over OOH for bus terminals in Recife and SP
In the capital of São Paulo, 140 advertising faces spread across the nine urban terminals that make up the Northwest ...
Why agencies are investing in the OOH market
Africa, with Rua, Galeria, with Vitrine, and f+e/cyranos invest in entertainment to convey messages and generate engagement In high in ...
Paulo Stephan and Alberto Nicolli launch OOH company
Paulo Stephan and Alberto Nicolli launch OOH company A Integral, Nicolli & Stephan is born from the association with Integral ...
Santander reinforces partnership with CBLOL in the OOH
Created by Streetwise, the campaign is spread over a 3km radius of where the championship will be held, at Ginsio ...
Santanter reinforces partnership with CBLOL in the OOH
Santander is reinforcing its support for the Brazilian League Of Legends Championship (CBLOL) with an OOH activation. The championship takes ...
OOH, internet and pay-TV drive media investments
Contributions grew 12.5% in the first half and totaled R$ 8.3 billion, points out Cenp-Meios; Open TV has a fall ...
Neooh takes over the entire OOH operation at Viracopos airport
The company has already been operating in the space since the second half of 2020 and will now have 100% ...
Book tells the story of OOH media in Salvador
Written by Nelson Cadena, 'Olhares de Rua' is an initiative of Sepex da Bahia'Olhares de Rua' is the title of ...
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