Brands must co-create with creators to reach Gen Z, says Trope
At an event held last Thursday (15), the consultancy also highlighted the importance of creating products that adhere to genZCreators ...
Tag: reach
Boy turns ‘cool’ into ‘wow’ to reach out to Gen Z
Created by GUT São Paulo, the piece uses different situations to show how chocolates turn moments into good memoriesGaroto presented ...
Aberje reveals that business communication budget in Brazil should reach R$36 billion
A study by the association in partnership with FGV shows nominal growth of 1.5% compared to 2023. The total value ...
Content in English increases organic reach on social media
Going viral is a goal sought after by many social media users, whether to gain a few minutes of fame, ...
Social media is expected to reach US$247 billion in advertising investment in 2024
According to Warc, the amount is almost 15% higher than that of 2023The Global Advertising Trends report, published by Warc, ...
End of the dispute: TikTok and Universal Music reach an agreement on royalty payments
O TikTok will restore millions of songs to the platform after resolving a dispute with the Universal Music Group about ...
Digital sales should reach new record with Mother’s Day
According to a 2023 survey carried out by Cloud Shopa leading platform for creating online stores in Latin America, retailers ...
Research reveals that Brazilian spending on applications will reach US$ 1.7 billion in 2023
Driven by high penetration of smartphones and an active and diversified application market, Brazil is establishing itself on the international ...
Global investments in sports broadcasting will reach US$60 billion in 2024
However, a Warc Media report warns that the fragmentation of sports rights could be a threat to mass reachWarc Media ...
Visa and Red Bull Formula 1 teams reach global agreement
Visa and Red Bull Formula 1 teams reach global agreement Scuderia will be renamed Visa Cash App RB F1 Team ...
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