Ricca presents repositioning campaign
Brand has been present in the beauty market for 17 years and is betting on its second rebrandingRicca, beauty accessories ...
Tag: repositioning
Nescaf plans repositioning with a focus on sustainability in 2024
One in every seven cups of coffee consumed in the world of Nescaf The Nescaf brand, 70 years ago in ...
Truss presents repositioning with a focus on art and innovation
"House of Truss" was created by the Almap agencyTRUSS, Grupo Boticrio's brand, presents House of Truss, as a trend pillar ...
After the repositioning phase, Porto launches a campaign under a new slogan
All Care Porto was developed by GUT, based on research and analysis of many stories of clients of the insurerPorto ...
PagBank announces brand unification and repositioning
Complete digital bank in financial services and means of payment, PagBank PagSeguro has just announced the unification of the brand, ...
PagBank PagSeguro becomes PackBank with repositioning
The brand has prepared a campaign starring actress Alessandra Negrini with the aim of reinforcing the company's solutions for customers.PagBank ...
Avon focuses on valuing beauty in line repositioning
Created by Wunderman Thompson Brasil and produced by directors Bel&Ju, from Paranoid, the play premiered on TV Globo and has ...
OdontoCompany presents repositioning on break in Jornal Nacional
OdontoCompany presented its brand repositioning and the new communication strategy that the company will adopt in 2023. The change presented ...
Dexco bets on repositioning as a brand platform
Brand created 'Dexco City' set up for visitation at one of the main covering events in the countryAfter adopting a ...
Johnson’s Repositioning to Connect with Millennials and Gen Z
The new phase of the brand will have an increase in advertising investments by 20% compared to 2021 Baby and ...
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