“A good campaign cannot be sustained if there is no reputation”
Marcio Cavalieri, partner and co-CEO of RPMA, says that the agency's focus is also on technology, reputation, crisis and influencer ...
Tag: reputation
Hyperconnected and cancelled: what does the reputation look like?
A post on In the “court of opinion” of social media, a mistake can become a public crime. And so ...
Find out which companies have the best corporate reputation in Brazil
Ranking carried out by Merco brought Natura, Ita Unibanco and Ambev in the top 3Merco released the tenth edition of ...
Reputation gains analysis and Brazil celebrates awards at Cannes Lions
ABA returns to Cenp in favor of improvements and free advertising The commercial calendar guides much of the brands’ communication ...
Higor Gonalves launches marketing and people reputation consultancy
Titled Personnus, the boutique aims to promote clients in their markets and areas of activityJournalist, professor and marketing specialist Higor ...
Reputation Economics: What can we learn from the OpenAI crisis
What can we learn from the OpenAI crisis? That reputation has the power to establish the value of a company. ...
Knewin bets on a tool to manage brand reputation
Called Knewin Reputation, the solution will measure nine strategic pillars, such as institutional, leadership, among othersKnewin announced an investment of ...
73% of startups will increase budget for reputation in 2024
Research by Motim showed that 95% of innovation brands are looking for visibilityIncrease brand visibility and authority in the market. ...
Sustainable practices are vital for the growth and reputation of brands
Reverse logistics presents itself as an advantageous strategy for companies seeking to improve their image among engaged consumersReverse logistics is ...
Agencies entered the battle to care for and maintain the reputation of brands
Communications officers use state-of-the-art technology tomonitor undesirable content and not allow customer exposureThe trajectory of the propmark is very unique. ...
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