VanPro research points to positive expectations from advertising agencies in Brazil
Agencies' expectations for their businesses and the advertising sector remain positive in 2024, according to the latest edition of the ...
Tag: Research
Cordo research studies the impact of generative AI on Brazilian marketing
Cordo, a consultancy specializing in strategy for brands, is diving into the world of Generative Artificial Intelligence. With the topic ...
Research reveals consumer perception of brands and fake news
Study was carried out by adtech Weach Group in partnership with HibouResearch carried out by adtech Weach Group brought new ...
Brivia presents research on digital transformation in Brazil in new book
The digital revolution has completely changed people's expectations and demands. And this, necessarily, impacted the business. But, given this scenario, ...
NS research shows advertising trends in favelas in 2024
In 2023, the panorama of the communications industry and the advertising market remained solid and even with some points to ...
Research points to insights to improve customer relations in digital agencies
New developments in the market never stop and 2023 was a year full of new developments, especially for digital agencies. ...
Retail sites lead research for online shopping in Latin America
According to a study by eMarketer/Insider Intelligence, e-commerce is the main source of product demand for consumers in the regionTraditional ...
Research shows that gamer products led searches on Black Friday
No ms da Black Fridayline electronics gamer They were the highlight of Brazilians’ wish list looking for the best discounts. ...
Research indicates that Latin Americans are those who consume the most digital media
Latin American internet users are those who spend the most time on social networks, messaging applications, on PCs, laptops, tablets, ...
Companies pay less to digital influencers from favelas, research shows
A survey by Digital Favela, Data Favela and Youpix revealed that only 12% of creators have work partners in large ...
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