Global advertising spend set to fall in 2023, says Warc
Document predicts retraction of more than 7% this year Warc's Global Ad Trends Report: Media models in flux predicts that ...
Tag: spend
Middle-class young people spend BRL 655 billion a year, shows Instituto Locomotiva
Research also revealed that class represents 70% of the mass income of the age groupResearch carried out by Instituto Locomotiva, ...
Brands to spend nearly $30 billion on influencer advertising in 2022
According to StockApps.com, the influencer advertising industry has grown by approximately 355% in the last five years.Brands are expected to ...
Network ad spend increases, but engagement stalls on Instagram
A study carried out by Emplifi shows, for example, a 17% drop in Facebook interactionsSpending on social networks grew by ...
Generation Z can spend up to BRL 812 billion in the coming years
LinkedIn research shows that young people born between 1997 and 2012 do not feel represented in advertising Generation Z promises ...
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