Ypê combines AI and neuroscience in an immersive experience at SPFW
The idea is that the brand's fabric softener fragrances generate prints inspired by visitors' sensory stimuliYpê will bring an immersive ...
Tag: SPFW
Eudora is present at SPFW with the “A Moda É Nossa” campaign
With experiences on the catwalks of designers Gustavo Silvestre, Catarina Mina and Marina Bitu, the narrative aims to bring the ...
Neuroscience and AI feature fragrances from Ypê to SPFW
César Nicolau, marketing director, says that strategy is anchored in innovation Ypê teamed up with stylist Tom Martins and artist ...
HBO Max and SPFW team up to release ‘And Just Like That’
Ao Announces Season 2 of 'Sex and the City' and Celebrates 25th Anniversary of 'Sex and the City' with Exclusive ...
Iguatemi So Paulo presents Fashion Films from SPFW 2023
The event will take place this Wednesday (24), at the mall's cinema, and will present films by brands such as ...
Vivo scales Brazilian Rihanna to parade cropped crowd at SPFW
The runway took on the look of a grandstand and Vivo, official sponsor of the Brazilian National Team, presented the ...
Electrolux takes to the 54th edition of SPFW exclusive upcycling looks from the brand Rave Review
In addition to the shows with fashion trends, the 54th edition of São Paulo Fashion Week, which takes place at ...
SPFW will have a large installation with textile waste at Komplexo Tempo
SPFWN54, which takes place between November 16th and 20th, brings an important discussion of fashion: textile waste and post-consumer disposal. ...
Ceusa unites fashion and architecture in partnership with SPFW
Ceusa closed a partnership with São Paulo Fashion Week (SPFW), which takes place between May 31 and June 4.The company ...
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