What are the strategies of independent agencies to stand out in the market
Showing that size does not define quality, compact teams have less bureaucratic processes and are closer to customersEmbracing the diversity ...
Tag: strategies
RD Summit 2024: Shopee and TikTok Debate Live Commerce, AI and Strategies for Digital Entrepreneurs
O RD Summit 2024held from November 6th to 8th at Expo Center Norte, in São Paulo, brought a program full ...
Eagle Agency directs action strategies for Embratel in F1
This is the fourth consecutive year that the agency has signed projects for the companyEagle Agência signed a project for ...
Reinventing internal communication: creative strategies for engaging employees
In the frantic and competitive scenario in which we currently live, amplified by the growing wave of AI increasingly present ...
Kantar IBOPE Media discusses media strategies for Black Friday
Always held on the last Friday of November, Black Friday arrived in Brazil 14 years ago. And if in the ...
Out of home gains more visibility in brand and agency strategies
Executives from JCDecaux, Eletromidia, NEOOH and VEX point out that investments in the industry are growing, as is technologyThe out-of-home ...
Are you ready for the end of the year? Gamification as the key to boosting digital strategies
*Por Andressa Scasso, Territory Manager, Brazil, etermax Brand Gamification™ The last quarter of the year is a special time in ...
Why are ESG strategies leveraging the events sector?
Text by Tiago Favaro, CEO of the Feel Alive Co. group. It’s no secret that ESG (Environmental, Social and Governance) ...
IAB Brasil event debates campaign strategies for video and streaming
Free online event will feature representatives from Samsung Ads and Kantar Ibope MediaIAB Brasil announced another IAB Media Solutions, a ...
Will the release of adult content on X, formerly Twitter, have an impact on brands’ strategies?
Elon Musk's platform now allows publication of 'adult nudity or sexual behavior'Last week, X, formerly Twitter, began allowing the publication ...
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