How Artplan will use data to optimize brands’ media strategies
The ROX hub is an evolution of Market Mix Modeling and indicates which communication strategies will generate more resultsInfluencers, activations, ...
Tag: strategies
SKY’s product diversification strategies to adapt to the ‘new market’
The company recently released two films, developed by FCB Brasil, which reinforce the concept that it is possible to consume ...
The importance of multidisciplinary work in building marketing strategies
The Marketing industry has never had as much data at its disposal to connect people as it does today. In ...
Understand the strategies of cosmetic brands on social media
A study by Buzzmonitor analyzed Natura, Avon and Boticário to understand how they work withIncreasingly, brands are adopting a stance ...
Terra’s Strategies for LGBT+ Pride Month
Among the actions are a manifesto film that shows the importance of the return of the Parade to the streets ...
Ambev’s strategies to have more sustainable packaging
The company's initiative has a campaign starring journalist and presenter Evaristo Costa Ambev launched a campaign with journalist and presenter ...
The popularization of consumer-focused marketing strategies
Digital marketing has improved a lot with new tools and initiatives being tested by professionals in the field. In general, ...
Strategies to talk to the consumer at the right time
After the pandemic, with the emergence of new forms of consumption, conversations with the target are increasingly omnichannel If digital ...
World Cup heats up sports retail and marketing strategies
World Cup heats up sports retail and marketing strategies ...
How brands can use NFT in their strategies
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