Luciana Machado takes charge of Shopper and Trade Strategy at AKM
AKM has just announced Luciana Machado, known as Luma, as its new head of Strategy. The professional arrives at the ...
Tag: strategy
iFood launches unprecedented strategy to attract restaurants of all sizes
O iFooda Brazilian technology company in deliveryrecently launched the campaign “iFood has everything, the only thing missing is you”, which ...
Canadian Viral Nation Talent has Brazilians in Super Bowl strategy
Fabio Gonalves is responsible for the international area of the agency that has a branch in the countryThis Thursday (11) ...
Agatha Kim takes over as WMcCann’s new strategy leader
New CSO brings more than 18 years of experience with innovation, creativity and efficiency to the agency. Agatha Kim a ...
Gad introduces new partner and head of strategy
Patrcia Takehara has worked for consumer goods multinationalsPatrcia Takehara joined the team of partners at brand consultancy Gad, where she ...
Oi renews partnership with Big Brother Brasil and invests in hybrid activation strategy
One of the main telecommunications companies in Brazil,Hey sponsor of the 24th edition of Big Brother Brasil, reality show broadcast ...
Greenz presents new head of strategy and integration
Former Jussi, Rosana Tabarim's main challenge will be to integrate the agency's methodologiesGreenz hired Rosana Tabarim as head of strategy ...
love? Netflix and Burger King marry in marketing strategy
From flirting to the reveal party, the fictitious marriage between the brands surprises and entertains internet users. You didn't read ...
Creativity as a Faber-Castell strategy
Flvia Giordano, the company's marketing director, tells propmark about the communication strategies used in the brand’s campaignsFor more than two ...
How AI can boost your marketing strategy this Black Friday
The end of year sales season is open. As every commemorative date shakes up the retail trade, Black Friday, which ...
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