Campaigns with Deep Learning will be more efficient for programmatic media, study guarantees
RTB House report highlights which strategic opportunities the advertising sector should seek after the end of third-party cookiesThe year 2024 ...
Tag: study
Refractability of new technologies detected by Bloomers study
With a sample of 470 people, 1902 brings to light the repetition of cycles and how brands should consider reflections ...
Online piracy reaches 141 billion views in 2023, study reveals
Online piracy remains a significant challenge. This is according to a recent study by MUSO, an anti-piracy analysis company based ...
Instagram is the preferred network for searching for Christmas gifts, study shows
According to Vinklo research, the social network was chosen by 56.42% of people, tied with search platforms such as Google, ...
Magnite study shows that 83% watch ad-supported content in Latin America
VP of Magnite for Latam, Rafael Pallares talks about the gaps for programmatic advertising with the growth of connected TVLatam ...
Bye, heat: Brazilians prioritize refreshing items on Black Friday, indicates Google study
From freezing carpets to power generators, fighting heat is the main topic during this year's Black Friday sales. After weeks ...
79% of leaders have difficulty leading different generations, study shows
Research carried out by SPUTNik follows decision-making in companiesThe dynamics between different generations in the professional environment have been playing ...
Study says that relationship between customer and brand has become more complex
Edelman's survey showed that consumers are more aware and making fewer impulse purchasesIncreased vulnerabilities due to global conflicts, inflation and ...
A study by Rakuten Advertising shows that 9 of the 10 best sales days in e-commerce happen on Black Friday
Experts bet on the consumer journey and niche influencers to increase conversations on the main e-commerce dateWith the hottest month ...
Children affect the purchasing decisions of Brazilian families, study shows
Although they do not have direct purchasing power, children exert an important influence on the market through their parents. According ...
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