Accenture finds shift in traditional media
Radical reinvention is the consultancy's suggestion for transformationThe audience of TV channels, both open and subscription, has plummeted 26% since ...
Tag: traditional
Swile explains what’s behind traditional companies’ lawsuits
Ask for a response asking flexible benefits companies to pay compensation to traditional brandsSwile announced the launch of the Exposed ...
We still have a lot to see from traditional media”
Managing director of Stink Films, Renata Dumont opens the special propcast series with the Brazilian jurors at D&AD 2024For the ...
DM9 and Consul rescue Juventus’ traditional identity with “Patrocnio Limpo”
Since 1970, football team uniforms have been branded by sponsoring brands. But, in recent years, the increasing monetization of this ...
Follow Antenado to reinforce the exchange of traditional parabolic antenna for digital
Created by Ogilvy Brasil and produced by sala 12 and Paranoid, the campaign consists of a four-episode web seriesSiga Antenado, ...
Dojo and Pomarola highlight the Traditional Pomarola
The brand also debuts as a sponsor of the Alma de Cozinheira program, on GNTCreated by Dojo, Pomarola presents its ...
Siga Antenado launches webseries on replacing the traditional dish in Brazil
The campaign, created by Ogilvy, features eight films that tell the stories of families that represent the different Brazilian identities.Siga ...
Study shows reduction of investments in traditional advertising and increase in digital
According to data from the Emplifi survey, conducted by Forrester Consulting, the sector represents the lowest percentage of budget cutsOOH ...
Does innovation work in the traditional corporate environment? BNDES and Sai do Papel prove that yes
In December, the National Bank for Economic and Social Development held the “BNDES Day”, an event that celebrated the bank's ...
Does innovation work in the traditional corporate environment? BNDES and Sai do Papel prove that yes
In December, the National Bank for Economic and Social Development held the “BNDES Day”, an event that celebrated the bank's ...
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