Executive arrives to accelerate digital growth, also focusing on sustainability
There’s news at beauty tech Forever Liss. The company now has Brenno Faro as its CMO. He arrives with the objective of promoting and developing strategies aimed at strengthening the company’s presence in the country, reinforcing its position as the preferred hair care brand for Brazilian women.
At the age of 28, Faro has already collaborated with companies such as Hyundai, Pepsico, Embratel, Malwee, Flamengo and Gafisa. Graduated in cyber security from FIAP, he is a specialist in digital metrics and analysis, knowledge that adds to his experience leading initiatives as an entrepreneurial partner in the areas of fashion, technology, communication and retail.
According to the executive, Forever Liss is a digital native company with accelerated growth and cash generator, a differential that caught his attention. “My arrival as the company’s CMO represents a strengthening of the look for the digital, but without losing the corporate sustainability that can be represented by the environmental, social and financial tripod. We will be, more and more, a brand with a purpose”, he says.
