The campaign, created by Saling Marketing, aims to expand the brand in the country
BRBet.com announced Mike Tyson as a brand ambassador for the Brazilian market.
The ad campaign, created by Saling Marketing, recorded in Florida (USA) and set in Brazil, shows the former world heavyweight boxing champion watching a football match and betting. In the film, the former champion also reveals his support for the green-yellow six.
The action, which aims to expand the brand in the country, foresees national placement in outdoor (OOH) and digital media.
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