The campaign, with a focus on the digital medium, has animations and pieces about the action in the pandemic, urban violence, indigenous rights, racial justice and climate justice
Amnesty International Brasil’s new campaign aims to show its performance in the daily lives of people and the country.
With reports, the pieces present some of the organization’s action fronts and reinforce how it operates, pressuring, educating and mobilizing society to anticipate a dignified and fair future for all.
Thalita Salgado, fundraising director at Amnesty International Brasil, comments on the strategy. “We think it is important to make our work very clear and present some of the causes that we are actively working on. It is necessary for people to understand that our work, together with society and public authorities, helps to build the future that everyone needs”, he says.
Before the campaign, the agency also created and participated in the implementation of a digital activation action on December 10th, International Human Rights Day. With a reading of some of the 33 articles of the Universal Declaration of Human Rights, created in 1948, phrases such as “No one will be subjected to torture” became posts by influencers on social networks with the hasgtag #DefendaOÓbvio.
Leonardo Brossa, partner and planner at Quintal, says that the two actions are part of a strategic vision showing the need for complementary efforts. “On the one hand, showing how human rights are in our daily lives and being against one of them is absurd. On the other, we make clear the role of Amnesty, as a lobby for good, capable of moving society and power public to accelerate a fairer future for all”, he declares.
The campaign, with a focus on the digital medium, has animations and pieces about the action in the pandemic, urban violence, indigenous rights, racial justice and climate justice.
