Many of the top corporations in the country and around the world enjoy the benefits of Data Driven Marketing.
Data Driven Marketing is the combination of data analysis and creativity to improve business results effectively and in a short time.
It is the ability to make important, more assertive decisions based on real data and with this create actions of Growth Hacking to increase the company’s business and user experience on its digital channels.
But if you still don’t know exactly how this happens, that is, why the results change, get to know the whole process now.
Professional and companies of the future – The Era 2.0
The last ten years have shown that the world is capable of reinventing itself, even when that feeling arises that we are already at the apex. In this way, the new professional and companies are living the so-called Era 2.0, focused on marketing digital.
This new era receives more investments and efforts aimed at capturing and retaining customers, mainly thinking about the user experience.
In practice, companies already know that it is no longer enough to offer a quality product and wait for the customer to come to the business. After all, with the volume of options, it is necessary to stand out in some way. The new Era 2.0 thinks about a set of processes, tools and practices that happen in the virtual environment. And with this, it is possible to delight the customer, bring important notes and considerations, nurture a relationship of equality and much more.
At the same time, comes the cultura do Data Driven, developed to create a method of analyzing data within companies to make creative decisions based on data rather than guesswork.
In other words, it is a technological era, based on quality combined with experience, full of possibilities and capable of transforming numbers into actions and profits.
Data Driven Marketing Improves Business Results
Firstly, Data Driven Marketing refers to data-based planning or methodology. Therefore, all decisions made by a company are based on information that has been collected and analyzed.
From this, it is possible to make decisions that are more thought out in reality and avoid mistakes and failures that can happen due to lack of information.
Going a little further, Data Driven is one of the biggest revolutions in the internet for digital marketing, as it has brought up the chance to analyze a huge volume of collected data.
However, from this, the question arises as to exactly how this new era improves companies’ results. As such, the advantages include:
user segmentation
User segmentation refers to the division of consumers based on their interests, problems or personalities.
For example, a website that sells aerobics classes may have different audiences with different needs, such as:
- Those who want to lose weight;
- Those looking to increase fitness;
- Others who just want to have a more active routine, etc.
From this segmentation or division, marketing actions are improved to reach the audience correctly. However, just with data analysis you will have the information you need to create ad campaigns that really work.
Content Creation with Data Driven Marketing
The creation of relevant content is among the most talked about issues on the web. Whenever a famous person, digital influencer or expert presents a product or its benefits directly or indirectly, the chance of success for the campaign is practically certain.
But, the question that remains is: what kind of creation does your audience consume?
In this way, Data Driven Marketing improves the results of companies because it is able to answer this question.
Currently, the public doesn’t just want to see your campaign or your product/service information. He wants more information.
For this, it is necessary to create content that is relevant, interesting and that answers users’ questions.
This data analysis system is able to tell you exactly which type of content works best.
From there, you know what users are actually consuming, what they should be focusing on most, what can be left out for the moment, and much more.
User experience is the strategy for success
Considering the era of the current world, talking about user experience is thinking about success (or not) for companies. In short, the public is tired of traditional marketing and no longer has the patience to live or endure a bad experience.
In addition to a quality product/service, they seek personalized service, experience different experiences and feel that they are important or that their needs are being met. In this aspect, Data Driven Marketing analyzes relevant data, taking into account the interests and responses of users.
Through Data Driven Marketing, the company will know exactly what it needs to do to reach these audiences. In fact, a need for many companies today is to start betting on the strategy of UX Design (User Experience Design), which aims to ensure the best experience for the user through an alignment of their goals.
Integration with sales
Among the main advantages that show how Data Driven improves company results is the integration with sales.
Today, many companies are not able to share the correct information across industries. Either because they do not have this data or even because there is a “loss” of information.
With the implementation of the data collection culture and its correct use for decision-making, these problems end. As a result, the right industries receive all the information they need to act more effectively.
For example, imagine that the marketing or posting industry receives data regarding the financial return, considering what the public is most looking for at that moment. In this way, it is possible to define more specific future actions, making more assertive and intelligent decisions.
By Ricardo R. Junior, Innovation and New Business Director at aunica Interactive Marketing
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