How brands are helping victims of floods in Bahia

Magalu, Ifood and Johnnie Walker are some of the companies that showed solidarity for the victims

In the last month of 2021, Bahia was hit by heavy rains that resulted in floods, leaving 32,594 homeless, 517 injured and 25 dead, according to the balance released by the Superintendence of Civil Defense and Protection (Sudec) this Sunday (2).

The spirit of solidarity at the end of the year reached not only influencers and celebrities, such as YouTubers Felipe Neto, Whindersson Nunes, Juliette, Gil do Vigor and Anitta, but also companies.

Magazine Luiza donated 500 stoves, 500 refrigerators and a thousand mattresses to the population, while Ifood, in partnership with Central Única das Favelas (CUFA), raised more than R$ 100,000 for the platform, in the second campaign for this cause in the month.

Between December 11th and 18th, in a movement with the Citizenship Action, R$535.5 thousand were collected, R$438.5 thousand of which were the result of donations made by the application’s customers and R$100 thousand donated directly by the company, which were converted into 100 tons of food.

Johnnie Walker sent 100 tons of food to the cause in a donation that was made through the Diageo Institute, which will benefit about 40 thousand people.

According to Folha de S. Paulo, the owner of the Lacta brand, Mondelēz Brasil, announced the donation of R$ 600 thousand in basic baskets and essential products, while the SEB group, owned by businessman Chaim Zaher, donated 200 thousand liters of water bottle for the population affected by the floods. The Unimed National Central Institute stated that it is going to donate around tons of products such as food, diapers, cleaning items and masks.

Hope announced the donation of about a thousand pieces of lingerie, which will be distributed to victims and the Ame Digital application opened a channel for customers of Americanas, Submarino, Shoptime stores to donate to the “SOS Bahia” campaign, created to revert the resources in groceries, mattresses and other products.

For logistics, the companies Americanas SA, Luft Logística and Gol Linhas Aéreas offered to deliver the donations.