The communication said that, with a day without meat, it is possible to save water, CO2 in the atmosphere and deforestation.
Spoleto apologized to the agribusiness sector after a communication at the points of sale, which referred to the ‘Monday without meat’ movement. The text said that “With a day without meat, you save: 3,400 liters of water; 14 kg of Co2 in the atmosphere; 24 m² of deforested land”.
The action of the fast food chain generated revolt from some entities in the sector. The Rural Union of Ribeirão Preto, in the interior of São Paulo, classified the advertisement as a ‘social disservice’ by advising ‘the consumption of this excellent source of protein, whose benefits have already been scientifically proven’.
Assovale (Rural Association Vale do Rio Pardo) also manifested itself, and stated that the ‘disrespects and disregards the importance of the Brazilian livestock class’.
In a note posted on social media, Spoleto admitted the error and highlighted its commitment to correcting it. “We recognize that we failed in our communication, and if any client, professional or company felt discredited, we apologize”, he informed.
In addition, the fast food chain spoke of the connection with the country’s agribusiness for two decades. “Partnership that makes us proud for enabling us to employ more than 5,500 employees in our restaurants and guarantee the best food at the table of the Brazilian people, among them the flagship of our factory, the delicious bolognese sauce, made from meat produced in National territory”.
SECOND CASE
The controversy involving Spoleto comes days after another similar case involving Bradesco. In a video – already taken off the air –, influencers Mariana, Maria Carolina and Maria Clara invited people to join the same “Monday without Meat”.
Last week, as a protest, businessmen and agribusiness entities organized the action “Monday with Meat”, in which around two thousand barbecue skewers were distributed in front of Bradesco branches in Presidente Prudente, in the interior of São Paulo. Trade unionists from Mato Grosso and Paraná, supported by the hashtag #adeusbradesco, also expressed their repudiation of Bradesco, which, in a statement, places itself as the “largest private bank in agribusiness”.
In an open letter to Brazilian agribusiness, the bank stated that “throughout its almost 79 years of history, Bradesco has fully supported the Brazilian agribusiness segment, establishing solid and productive partnerships. This option is based on its indelible belief in this segment as a vector of social and economic development of the country”.
